A rose by any other name
Would smell the same...
But not a domain!
Goal-of-the-DAY... Narrow or broaden your Site Concept until it is, to quote
Goldilocks, "just right." Not too narrow... not too broad. Before you register your
domain, consider Site Build It!.
It's no longer about Web hosting. It's about success -- your success! SBI!
owners consistently build profitable businesses. Join the top 3%.
5.1. Refine Your Site Concept
It's time to do some rigorous evaluating of the info you've collected in your
MASTER KEYWORD LIST and to make any adjustments to your Site Concept.
Earlier in the course, we chose "fashion" as a Site Concept for our primary
example. We also looked at other concept examples like "Botticelli" and
"pricing."
These Site Concepts were mere starting points. As you worked your way
through DAYS 2, 3, and 4, you built your MASTER KEYWORD LIST for the
"fashion" Site Concept. This list is literally your site blueprint. for each of your
keywords, it...
- shows you SUPPLY and DEMAND data -- best idea is to start writing pages
about words with the best numbers for profitability
- contains SUPPLY SITE INFO... information about sites that rank well
- suggests POSSIBLE PARTNERS, merchants with affiliate programs that you
would be proud to represent
- gives you IDEAS FOR CONTENT -- possible topics for you to write about.
Now, is that a blueprint, or what?
Time to start building!
I once asked you...
How big should you grow your Site Concept? How much should you change it?
Only you can decide.
Now let's use the info in your MASTER KEYWORD LIST to refine your concept.
Here are the factors to consider before finalizing your Site Concept...
1) Expandability -- Choose a niche that you can broaden. Remember the future
-- you will very likely want to broaden your concept after you fill your niche.
2) Your passion and knowledge -- You'll be much more effective if you stick to
what you know and love.
3) Your available time -- If time is a limiting factor, stay narrow.
4) Profitability -- Review your SUPPLY and DEMAND data. Your niche Site
Concept should have solid potential (i.e., loads of HIGH-PROFITABILITY
keywords associated with it).
5) SUPPLY SITE INFO and IDEAS FOR CONTENT -- Read what others are
writing about, and review any ideas that you have had. Do you want to cover
similar topics (nothing wrong with that, especially if you do it better!), or do you
see a niche or approach that has not yet been done?
6) POSSIBLE PARTNERS and Monetization opportunities -- How many solid
affiliate programs are a good fit? Is Google's AdSense right for this?
7) Search Engine "Winnability." -- Three points here...
- It's hard to win a Top 10 ranking in search results for broad-concept keywords.
- As we'll see later, the Search Engines will be concentrating more and more on
the theme of the overall site. So if you choose to develop a broad concept with
several major sub-themes, it will be harder to win the war for the sub-themes
than if you dedicated a single site to a sub-theme. In other words, the "nichier,"
the better.
- Register a descriptive concept that is Search Engine friendly. It must contain
your Concept Keyword.
8) The amount of content and number of keywords -- If you used all three WINDOWS (SUPPLY, DEMAND, and BREAKOUT) to their full potential, you should have no shortage of HIGH-PROFITABILITY keywords. But if your topic is just too narrow (ex., "Norwegian fashion models from the mid-1700's", "physician job search"!), you may need to broaden the concept somewhat (ex., "Scandinavian fashion models", "medical job search").
And a final consideration if you sell your own product or service...
9) PREselling effectiveness -- Will broadening your niche dilute your ability to
PREsell our product/service effectively? In other words, will it attract people who,
for the most part, will not be interested in what you have to offer?
If that is the probable outcome, can you convert this traffic into secondary
revenue streams? Generally it's best if your Site Concept/theme has a clear
connection to the products or services that you provide.
So... "How broad should my concept be?"
The single best recommendation...
"As narrow as possible, yet... still with lots of profit potential!"
(Yes, I do want to have my cake and eat it, too.)
Seriously, every success story starts small, and then builds. And if you're like
most people, you don't have the time to flesh out a huge concept all at once.
And it will actually hurt you at the engines if your concept is too broad.
It's better to start narrow, but with enough profit potential (as determined by
the above 9 factors), and then grow the concept.
Let's use our earlier examples to illustrate how to finalize a niche Site Concept.
We'll also develop your domain name at the same time, since the two go handin-
hand.